Financial Communications Society Announces First Annual Financial Marketing Summit, Oct. 17-18, NYC
FCS Partners with Penn State's Smeal College to Launch Educational Program for Corporate & Advertising Executives
NEW YORK, Sept. 9 -- The Financial Communications Society (FCS) announced today the program for its First Annual Financial Marketing Summit (www.fcsinteractive.com), to be held on October 17 and 18, 2005, at the headquarters of BusinessWeek (the McGraw-Hill Building) in New York City. The focus of this premier marketing summit will be "Branding in the New Century: Revolutionizing Your Marketing Communications Programs." Two industry- renowned marketing thought leaders, Don E. Schultz and Ralph A. Oliva, will drive a high-level discussion of key challenges, trends, powerful solutions, practical tips and techniques. This two-day, hands-on program is designed specifically for the leaders of the financial services industry, including senior marketing, communications and branding executives, as well as senior managers from the advertising agencies and other marketing organizations that service the industry
The FCS Financial Marketing Summit will feature lectures, work sessions and panel discussions, plus detailed, illustrated examples of concepts and approaches. Topics include Managing Your Brand as an Asset; Integrating The Branding and Communication Process; Estimating and Measuring Returns on Branding and Marketing Communication Investments (ROI); Emerging Challenges to Brand Management; and Succeeding Through Integrated Marketing Communications and Branding.
The first annual FCS Financial Marketing Summit Journal is being sponsored by the Journal of Financial Advertising and Marketing (JFAM) and masius, a Publicis Groupe agency specializing in corporate and financial advertising.
The faculty for the FCS Financial Marketing Summit will be Don E. Schultz, Ph.D. and Ralph A. Oliva, Ph.D., assisted by veteran financial services professionals. Dr. Schultz is currently the Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University. He also teaches in Bedfordshire, UK; Brisbane, Australia; and Beijing, China. He is the author and co-author of 13 books and has consulted, lectured and held seminars on integrated marketing communication, advertising, sales promotion, branding and communication management in Europe, South America, Asia, the Middle East, Australia and North America. He holds a Master's Degree in Advertising and a Ph.D. in Mass Media from Michigan State University. Dr. Schultz is president of the Illinois-based consulting firm, Agora, Inc., and his recent books include Brand Babble: Sense and Nonsense about Brands and Branding, and an update with his wife on the seminal integrated marketing communications text, IMC: The Next Generation, Five Steps for Delivering Value and Measuring Returns Using Marketing Communication. Dr. Ralph A. Oliva is the Executive Director of the Institute for the Study of Business Markets (ISBM), and Professor of Marketing, Smeal College of Business, at Penn State University. Dr. Oliva teaches e-business strategy, integrated marketing communications, brand management, and B2B marketing for Penn State's MBA Programs; he has received the MBA award for excellence in teaching. Holding a Ph.D. and M.S. in Solid State Physics from Rensselaer Polytechnic Institute, he has authored 15 books and served as a TV spokesperson for the application of technology to education. He boasts a 23-year career in B2B and consumer marketing, along with innovations in marketing education.
Attendees at the FCS Financial Marketing Summit will participate with Dr. Schultz, Dr. Oliva, Bill Wreaks (Publisher of JFAM), and other senior industry leaders in a roundtable discussion of B2B Marketing's latest trends survey, conducted by The Institute for the Study of Business Markets.
FCS Financial Mark
excellence in financial advertising, the FCS hosts the highly regarded Portfolio Awards competition each May. A part of its community outreach, the FCS hosts an annual charity ski event, Race for Kids, in Vermont, as well as an annual Job Shadow Day in New York City in conjunction with Junior Achievement. For more information on membership, educational programs, and charity-focused events, please visit www.fcsinteractive.com.
Penn State's Smeal College of Business is a pre-eminent learning community, shaping business practice for tomorrow's converging economies. In addition to the nationally ranked undergraduate program, Smeal College is home to internationally ranked MBA and executive education programs. Penn State Executive Programs are consistently ranked among the very best in the world.
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National Association of Home Builders and 10,000 Remodeling Professionals Welcome SLIDE-LOK Garage Storage Cabinets to the 2005 Remodeling Show
2005 Remodeling Show by The National Association of HomeBuilders is the premiere event for The Building And Construction Industry. More than 350 exhibiting companies attend this show, which is dedicated solely to the remodeling industry and owned and produced by Hanley Wood Exhibitions, publishers of Remodeling Magazine.
Mesa, AZ September 6, 2005 -- SLIDE-LOK Garage Storage Cabinets will be exhibiting at the 2005 Remodeling Show.
http://www.theremodelingshow.com/remod05/public/enter.aspx
Between October 12 and 15, 2005 SLIDE-LOK will showcase its storage systems for organizing the garage that include complete garage storage solutions as well as individual garage storage units, tool cabinets, storage shelves, and complete garage organizer systems.
Garage organization has become a focal point of books, newspapers, magazines, radio shows, television shows on the cable networks, and on websites across the United States. SLIDE-LOK http://www.slide-lok.com/ has been selected and featured on several major television shows including an upcoming episode of the series SNo Place Like Home⬝ which is scheduled to air in the near future.
The reason: All SLIDE-LOK garage cabinets, from the smallest garage organizer to the largest garage organizers are manufactured from 100% long-lasting, durable plywood. In 27 years of cabinet making, Slide-Lok has experimented with cabinet making materials and found that 100% plywood produces the best, longest lasting garage organization system right down to a single garage shelf to garage shelves, and in all types of garage shelving.
SYears ago, we experimented with other materials including particle board,⬝ said President, Gary Smith. SAnd every year, we test the new particle board, and all the other components that are used on the market today. These products may be exceptional for a controlled environment like some in-home cabinets, but a garage is an uncontrolled environment, and even the melamine covered particle board cabinets do not last in the garage.⬝
When you invest in SLIDE-LOK storage cabinets, storage containers, storage shelves, or a work bench that is manufactured from 100% plywood, SWe have found that we have produced the results we are seeking⬝ said Smith. SThese are garage storage cabinets that we are proud to have in our own homes. Our tool cabinets can be used for storage of expensive tools that we do not want to expose to dirt, dust, and grime. Our garage storage solutions just last and last." SFact is,⬝ says Smith, Splywood is stronger than other competitive products that are manufactured from particle board and other components.⬝
The SLIDE-LOK Storage Solutions feature 8 modular storage systems that mix and match to fit any storage area, http://www.slide-lok.com/SLIDE-LOK_Systems.shtm and crafted with the strongest joint in the world, the patented SLIDE-LOK Dovetail Joint that is far stronger than any other type of dowel, screw, nail or toggle.
Products
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Assembly
http://www.slide-lok.com/assembly.shtm
Showcase on Bobvila.com
http://www.bobvila.com/ProductServices/Categories/Garages/
Visit our online Design Center Jack"s Design Center at http://www.slide-lok.com/designctr.shtm ;
SLIDE-LOK Garage Storage Cabinets has dealers across the United States and Canada, and continues to seek new dealers http://www.slide-lok.com/distributorships.shtm.
Whether you are a looking for a workbench, garage organizer, tool storage, or you would like to become a SLIDE-LOK Dealer: SLIDE-LOK is the Perfect Fit for Your Puzzle.
To answer your storage solutions and storage systems questions today; please contact us today at 1-800-835-1759 for your storage solutions.
About The National Association of Home Builders
The National Association of Home Builders is a trade association that helps promote the policies that make housing a national priority.
Contact Data:
Michael Finfrock
National Dealer Development Manager
1-800-835-1759
480-962-7919 Fax
602-828-5008 Cell
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