DoItYourself with Venda: Leading Home Improvement Site, DoItYourself.com, Bets on Venda's eCommerce Platform to Turn Visitors into Customers
NEW YORK Aug. 9, 2005--Venda, Inc., the leading global provider of on-demand eCommerce solutions, today announced that DoItYourself.com has selected Venda's on-demand eCommerce platform to expand the capabilities and features available on DoItYourself.com's widely popular home improvement and repair content and commerce site. As the premier destination for consumers seeking fair and unbiased home improvement information since 1995, DoItYourself.com chose Venda to leverage the online merchandising and marketing, advanced search, and personalization tools that will enhance the customer experience and boost product sales.
DoItYourself.com, dedicated to empowering users to take on home improvement projects themselves, receives more than 2 million unique visitors per month and was recently named one of the Best 50 Internet sites by Time Magazine. The site features a huge database of 'how-to' content, community forums moderated by home improvement experts, detailed project information and products for sale. DoItYourself.com has the Internet's largest hardware warehouse with over 100,000 products.
Venda (www.venda.com) provides B2C and B2B eCommerce capabilities in a single, economical, on-demand platform. Through its powerful online merchandising and marketing capabilities, Venda empowers retailers, branded manufacturers and franchise networks of all sizes and industries to dramatically increase online and cross-channel sales and build customer loyalty.
"DoItYourself.com has always fostered a community atmosphere while attending to unique individual needs," said David Goldsholle, founder and president of DoItYourself.com. "We have a tremendous opportunity to expand upon that foundation by making it easy for our visitors to find the relevant information and products to support their home improvement projects. With Venda's easy-to-use content management and sophisticated merchandising and search capabilities, we can now effectively combine our extensive library of articles with targeted product recommendations. We are excited to more effectively leverage our solid reputation and high traffic to increase the site's sales conversion rate."
"One of the biggest frustrations expressed by online consumers is the inability to locate information and products without complications. Venda's flexible eCommerce platform and sophisticated search technology will provide DoItYourself.com with a natural language search engine combined with all the elements required for a best-in-class eCommerce site," said Jeffrey Max, CEO of Venda, Inc. "These capabilities are a small example of the many reasons global retailers and manufacturers continue to depend on Venda. We are excited to see the number of U.S. retailers adopting the Venda platform grow at such a rapid pace."
About DoItYourself.com
DoItYourself.com was founded in 1995 to be a destination for consumers to locate fair and unbiased home improvement information in a community environment. The original goal of the established organization was to be an information resource however, with growing popularity, the site developed into community forums and an online warehouse with over 100,000 products for sale and nationwide delivery, at very competitive prices. Today DoItYourself.com averages two million unique visitors a month. While most home improvement products are purchased locally, DoItYourself.com features a searchable database of how-to content, expert-moderated community forums, detailed project information and a wealth of home improvement features. This site brings out the handyperson in everyone. DoItYourself.com gives visitors confidence to take on home improvement and related projects in all home improvement areas.
About Venda, Inc.
Venda delivers on-demand eCommerce to some of the world's leadi
largest user base in the world with millions of
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