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Sunday, October 31, 2004

 

Strategic Research Institute Do-It-Yourself Home Improvement Conference for Big Box Retailers and Manufacturers, December 6-7, 2004, Beverly Hills

Do-It-Yourself Home Improvement Conference for Big Box Retailers and Manufacturers, December 6-7, 2004, Beverly Hills
Thursday October 28, 3:51 pm ET


NEW YORK, Oct. 28 /PRNewswire/ -- Strategic Research Institute announces a unique forum designed to assist big box retailers, manufacturers, and related retail agencies to seize growth opportunities from the boom in the Do-it- Yourself customer revolution:
Do-It-Yourself: The Improvement Customer Revolution --
Compelling Retail Intelligence, Innovation & Partnership Solutions
December 6-7, 2004
Le Meridien
Beverly Hills, CA


The Do-It-Yourself Market in the U.S. has shown unprecedented growth in 2003 increasing by 7.3 % over 2002 and will reach $141.6 billion. Between 2004 and 2008, this trend will continue to dominate the market with an estimated growth of 40% over 2003, reaching a value of $179.8 billion in 2008 (source: MarketResearch.com). Such dynamic changes are driving new product innovation, increased retail intelligence, strategic partnerships, innovative merchandizing, branded environments, creativity, and revamped customer service for the DIY market.

Co-chaired by Pam Melton, Senior Product Manager, Campbell Hausfeld Painting Division and Jackie Delise, Liljeqvist & Wargo Inc., hear from a variety of speakers discuss the latest on retail intelligence; innovation and creativity in product development, design and brand-building; branded environments and customer experience; and strategic partnership solutions. Share ideas with your peers and discuss new ways to seize growth in this rapidly advancing market. Key highlights of the program include:

-- Keynote address from Susie Coelho, Host of HGTV's Outer Spaces and
eBay's Home Makeover Spokesperson, Susie Coelho Enterprises Inc.

-- Growth mining strategies and insights on the phenomenal success story
of Home Depot from Al Meyers, Vice President, Retail Forward Inc.

-- New approaches to segmentation, based on new information about the
leisure and activities of Americans from Rich Luker, PhD., President,
Leisure Intelligence Group

-- The role of stimulating customer experience via retail environments
from Thomas W. Henken, Vice President, ArchitecturePlus International

-- Information on how to unlock the vast new opportunities offered by
Hispanic homebuyers from Luis Garcia, President, Garcia 360 degrees

FOR COMPLETE PROGRAM DETAILS AND REGISTRATON INFORMATION:

Log onto: http://www.srinstitute.com/CM432
By phone: 888-666-8514
By e-mail: info@srinstitute.com

Please mention priority code DPR001087 when registering.

Contact:
Rupa Ranganathan
Senior Vice President & Ethnic Strategist
Strategic Research Institute
212-967-0095 ext. 252
mailto: rranganathan@srinstitute.com




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Source: Strategic Research Institute


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