Williams-Sonoma, Inc. Launches Home Furnishings Brand Williams-Sonoma Home

Williams-Sonoma Home Takes Williams-Sonoma Beyond the Kitchen and Into the Rest of the Home

August 2004 (Newstream) -- Williams-Sonoma, Inc. (NYSE: WSM) on August 12 announced the launch of Williams-Sonoma Homeā¢. Williams-Sonoma Home will be the first brand in the Williams-SonomaĀ® family to focus exclusively on the premium level of the home furnishings market. It will offer a lifestyle brand that is classic with European-inspired casual elegance. Williams-Sonoma Home follows the example of its namesake brand, providing the best in design and craftsmanship from around the world. The new brand will be centered on beautifully crafted dining and living room furniture, accessories for entertaining, lighting, tableware, bedding and bath linens. Williams-Sonoma Home will launch fall of 2004 with the delivery of the first catalog the week of September 13, 2004.

Williams-Sonoma Home believes its commitment to the customer experience is unique to the industry. Exemplified by an exceptional time of delivery for custom furniture, Williams-Sonoma Home expects to deliver custom upholstery in 45 days from time of order. The fragmented and specialized nature of the custom furnishings industry traditionally does not allow for standardized levels of customer service and expectations. By owning the process from design to delivery, Williams-Sonoma Home plans to define a standard level of service that consumers of fine custom furnishings have not consistently enjoyed, at a price level that is attainable to a broad group of consumers.

Williams-Sonoma Home aims to tap into the underserved market for consumers of traditional custom home furnishings and at the same time appeal to a growing group of customers who aspire to the designer level. According to Dave DeMattei, president of Emerging Brands for Williams-Sonoma, Inc., "We want to inspire customers to create beautiful living spaces of casual elegance, with impeccable quality and an enduring style of their own. We believe Williams-Sonoma Home will shape the industry by delivering the very best quality and original design coupled with an incredible focus on the customer experience."

The Williams-Sonoma Home catalog will be delivered in-home the week of September 13 and be available in Williams-Sonoma retail stores throughout the country beginning September 10, 2004. Catalogs can be requested at www.wshome.com or by calling 1-888-922-4110.

The catalog launch is expected to be followed by an e-commerce site (www.wshome.com) scheduled for the spring of 2005. Current plans are in development to open Williams-Sonoma Home retail stores in key markets.

ABOUT WILLIAMS-SONOMA
Williams-Sonoma Home is a brand owned by Williams-Sonoma, Inc., a national specialty retailer of high quality products for the home. These products are marketed through 527 retail stores, eight mail order catalogs (Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, PBteen, west elm, and holdeverything), and e-commerce web sites at www.potterybarn.com, www.potterybarnkids.com, www.pbteen.com, www.westelm.com, and www.williams-sonoma.com. The company is headquartered in San Francisco.

FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include, without limitation, statements relating to the introduction of Williams-Sonoma Home, the delivery of the brand's first catalog, the timing of merchandise delivery, the ability to reach a growing customer market, the launch of the brand's e-commerce site, and the opening of retail stores.

The risks and uncertainties that could cause brand extensions; dependence on external funding sources for operating capital; our ability to control employment, occupancy and other operating costs; our ability to improve and control our systems and processes; general political, economic and market conditions and events, including war, conflict or acts of terrorism; and other risks and uncertainties contained in our public announcements, reports to shareholders and other documents filed with or furnished to the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year ended February 1, 2004 and all quarterly reports on Form 10-Q for the following fiscal quarters. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements.

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Produced for Williams-Sonoma

CONTACT:

Patricia Sellman
Williams-Sonoma, Inc.
Phone: 415-733-3168
Email: psellman@wsgc.com

Kimberly Strenk
Williams-Sonoma, Inc.
Phone: 415-616-7890
Email: kstrenk@wsgc.com

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